The Signature Brand Blueprint

Build a brand identity that feels intentional, cohesive and true to your vision. Ideal for businesses who want to create a strong foundation with clear direction, branding and purpose.

What’s Included:
• A concept meeting (via phone or email) to discuss your vision, target audience and brand goals.
• A detailed PDF brand blueprint outlining your brand vision, mission and values.
• A curated colour palette with hex codes and typography recommendations.
• Brand messaging and content ideas tailored to your product or service.
• A custom logo design that reflects your brand personality and aesthetic.
• Two rounds of revisions to refine and perfect your branding package.

This package is perfect if you’re ready to build a consistent, professional brand identity that captures your purpose and helps you communicate clearly and confidently.

The Process:

1. Concept Meeting
We start with a relaxed meeting to discuss your ideas, goals and what you want your brand to represent. This can be a phone call or email exchange, where we brainstorm and build your brand direction together.

2. Contract & Confirmation
Once we’ve agreed on a direction, I’ll send a contract that includes your brand outline, creative brief and the project deadline, plus all the important details around deliverables and usage. This helps avoid any miscommunication and ensures you’re happy with the plan before design work begins. Payment is taken up front before production begins to secure your booking and cover design time and creative planning.

3. Brand Development
I’ll design and build your brand blueprint, curating your colour palette, tone, content ideas and logo design. This stage focuses on bringing together everything that makes your brand unique and aligned with your goals.

4. Review & Revisions
You will receive your first draft of the brand blueprint and logo design to review. Each project includes two rounds of revisions. For each round you can send a full list of changes you’d like, and I’ll resend the updated version. If more edits are requested after two revisions an additional fee will apply. Any additional design work beyond the agreed scope will be quoted separately before work continues.

5. Delivery & Usage Rights
Once your branding package is approved I’ll send over the final PDF brand blueprint and logo files, ready for use across your website, social media and marketing materials. You’ll have full, unlimited usage rights for your logo and brand assets. I also retain the right to share the final designs in my portfolio or on social media, to showcase my work and creative style.

Payment:
Please note that all payments are made upfront to secure your booking and cover time spent on planning and preparation. When you place your order make sure to correctly fill out your contact information and I will be in contact within 1–2 working days to arrange our concept meeting.

Refunds:
Refunds are only available before design work begins, if you decide not to move forward after the initial concept meeting. Once design or creative work has started, no refunds will be issued, as significant time and resources are dedicated to the project. If you’re not completely happy with the final branding package, this will be discussed during the review and revision process.

Revisions:
Each project includes two rounds of revisions, allowing time to refine and adjust the work until you’re fully satisfied. Additional revisions can be arranged for an extra charge. I am committed to delivering a final result that aligns with your vision and expectations.